- Clients and stakeholders are those who are interested in the outcomes of the training. This may include managers, policymakers, patients, and their families. Researching the latter group can be more complex as it requires ethically sound approaches. However, speaking with individuals such as the head physician or department supervisor is generally quite feasible. We speak with them to understand:
- What issue are we aiming to resolve?
- What do they believe the causes of the problem are?
- What else, apart from training, is required to address it?
This is exactly what we discussed in detail during the previous webinar.
The target audience consists of the individuals we intend to train, including doctors, nurses, social workers, or volunteers. It is important to explore with them:
- How are they currently approaching the identified task or problem?
- Why do they behave in certain ways?
- What challenges do they face?
- Where and how do they presently obtain relevant information?
- How much time do they realistically have for training?
- What motivates them to learn? And more.
Researching the target audience enables us to:
- define the training goals more accurately;
- ground the programme in real workplace experience;
- assess both motivation and barriers to applying new knowledge in practice.
It is also essential to investigate the context or environment in which people work. Do they have the conditions and resources to apply what they have learned? Otherwise, we risk situations such as training nurses to move patients using functional hospital beds, while in reality, the patients lie on basic beds.
All of this is essential to minimising the risk of training being ineffective or irrelevant.